Top 5 Gaming Trends In 2022 To Be Sure You Match The Market

May 2, 2022

The video games market continues to grow in the form of eSport competitions, a variety of mobile games, social interactive gaming, the NFTs phenomenon, virtual and augmented reality, the gaming metaverse, and whatnot, providing the game publishers with a vast possibility of choice:

  • What kind of game to release (e.g., either additional pieces of an existing gaming metaverse like Minecraft or Roblox or a brand new, eSport-focused real-time strategy or third-person shooter)
  • How to monetize (e.g., in-app purchases or rewards from in-game video ads)
  • Release games with unique NFTson special trading blockchain platforms (e.g., OpenSea);
  • Utilizing the popular gaming metaverse phenomenon to boost revenue

HotPlay, a gaming marketing solutions provider, noted about the NewZoo statistics forecast that the gaming market would reach $218.7 billion in revenue by 2024. Gaming solutions are becoming more and more demanded alongside the growing number of players. And it is proved vividly by the statistics presented by the EarthWeb analytics platform.

The Worth of the Global Gaming Industry

Innovecs always keeps up with the gaming market’s news and know what is now demanded and competitive. That is why we decided to share modern gaming trends with our readers to show which gaming solutions can potentially bring high profits to your business.

Doug Dyer, our VP of Gaming and Entertainment at Innovecs Games, specifies that there are a lot of gaming trends like blockchain, NFTs, or the gaming metaverse issues bringing new opportunities to gaming, and contributing greatly to the business profits.

I think now gaming Metaverse trend is a buzzword. These are the things you can look at through VR glasses, a Metareality, avatars that users are able to move and interact with. For gamers, it’s fun and engaging. For companies, it’s an opportunity to sell and monetize.
Doug Dyer
VP of Gaming and Entertainment at Innovecs Games

Overall Gaming Market Industry Statistics in 2022

And that’s what we are really discussing in this blog to make you get acquainted with the set of brand new gaming trends to issue top titles easily, promote them smoothly, and monetize reaching a sky-high profit.

Gaming Industry Trends

The MaroPost stressed that AR and VR are taking the center page (outstanding growth of this technology is proven by the $209 billion AR/VR market size in 2022). 5G is boosting new opportunities in gaming because a high-speed internet connection is a key success factor of online gambling. Expanded payment options and improved spectatorship in gaming also contribute to all the trends we’re speaking about further.

eSports Continuing Growth

The eSport sector experiences 26.9 million monthly viewers and gaming participants, which is 11.5% up from 2021 in accordance with the InsiderIntelligence estimations.

“The rise in eSports will affect the whole gaming industry influencing the types of games issued by the manufacturers. They will release more eSport compatible games like MOBA (multiplayer online battle arena)”

McBroom, producer of the McGamers on YouTube

BMW Group was selling tickets for the premiere of the BMW eSports Boost on June 28, 2021, announcing it not only as of the start of an annual series of events. They also named it “investing in the fast-growing gaming sector.” And the Guardian named eSports “a wonderful escape” under COVID restrictions. But right now, eSports has come even further.

Video game-specific streaming platforms like Twitch and YouTube Gaming give fans a direct connection to the players and teams, while more mainstream socials have allowed those connections to flourish. Certain esports organizations, like FaZe Clan, are also moving aggressively into areas like merchandise, lending their brands more notoriety than if they’d stuck to esports alone. These trendy facts are boosting the popularity of eSports as well.

Figures are given by Statista prove the growth of the eSports audience as rising from 397.8 million in 2019 to 474 million in 2021 and forecasted to be 577.2 in 2024.

China Leads The eSports Industry

Whether you are starting a betting website or an eSports app, you will come across with:

  • Engineering the back office to manage agents’ activity and odds calculations
  • Dealing with the data efficiently to track odds statistics in real-time
  • The design of betting software
  • Enhancing users’ experience with tech-edge art pieces and a smooth betting experience
  • Racing video integration and providing third-party sports videos on your platform to capture and retain the existing bettors

These tips will make you not only be in a stream of eSports 2022 trends but develop high-quality products able to increase revenue via successful betting and odds management. And Innovecs can help you with this.

Social Gaming as Entertainment With High Monetization Potential

Betting is popular due to the high risk vs. reward, and social gaming is focused on the human psychology of the strong necessity to make connections. It is monetized via advertising, in-game offers, and virtual goods purchased by the players. Social games are integrated into platforms such as Facebook and give the possibility of fun and interaction to the users. This boost is explained mainly by the fact that social gaming is more culturally and morally accepted than betting, for example, but they still perform at a high level of monetization.

The business model of social game monetization is based on the freemium concept: when the player is using a game for free, he or she is prompted to make micropayments to receive access to premium content. And this works well under the pandemic’s influence on peoples’ finances: players typically do not spend much, but being involved in gameplay, they are pretty ready to invest in micropayments. Here is the secret of social gaming boost and its potential to earn money.

Routestofinance.com even presents the research of social gamers archetypes (characteristics features profile to match the gameplay with the users’ needs):

Social Gamers Archetypes

And here are many insights into how your social gaming business can successfully retain players to bring you more revenue.

Online Casinos Boost In 2021

Not all entertainers are satisfied by the virtual world of social gaming. They are looking to feel the drive of real casino gameplay. And here is the background of online casinos’ tremendous revenue boost. EarthWeb platform is presenting 2022 key gambling statistics, outlining the following:

  • 85% of Americans have gambled at least once in the current year
  • 60% of the respondents gambled constantly once a month during the previous year in the US
  • 26% of the population worldwide has experienced gambling at least once
The current number of regulated online betting in the US supports the idea that there’s both an audience and finance to invest. Legislators even catch the fact that taxable revenue from virtual casinos is able to decrease revenues of the sports wagering markets.
Scott Manford
CEO of Wizard Slots

This quote proves the idea that online casinos go even further than the sports betting market. But both sectors reveal another gaming trend. It is a cryptocurrency, which is a blockchain empowered payment method contributing certain incentives for gamblers.

Blockchain And The Rise Of Cryptocurrency As An Option To Increase Revenue

Blockchain contributes not only to safe convenient payments in gaming, but it’s also truly beneficial for gaming as a whole.

Blockchain Benefits In Gaming

The benefits of cryptocurrency as a blockchain-empowered tool are obvious:

  • Payments are safe, anonymous, and smoother than payments associated with the player’s banking account.
  • Crypto payments make winning payments, and the betting process is not as risky (sometimes, if the player deposits from a personal banking account, it can be blocked), so more users are attracted.
  • Cryptocurrency payment methods come across legislative local restrictions less than banking payouts and deposits.

Mobile Gaming: Becoming the Number One Revenue Source in 2022

Revenue-boosting features are implemented not only in blockchain or morally accepted social gaming but also in mobile gaming. Playing on mobile is accessible and long-lasting due to the possibility to play everywhere at any time. Trends in mobile gaming comprise the following features targeting users’ comfort:

  • Built-in group video chats to overcome social distancing (“Poker Face” app issued by Cumunix Ltd. saw 64% revenue growth after introducing this feature under quarantine restrictions. Players were depicted as sitting around a Poker table)
  • Adding collection mechanics to the game (“Slotomania” allows players to arrange meetups due to the board bonuses gained, and this boosted players’ activity by 64%)
  • The option of the game events’ customized design also adds more involvement and excitement for the users, making the game more popular and profitable.

This information can be widened even more, but it’s worth considering only one impressive figure to understand that outsourcing gaming mobile app development is able to bring you high revenues. Statista calculated user penetration in mobile gaming to be 23.9% in 2021 and forecasted to be 28.5% by 2025. That is a vivid benchmark to measure the popularity of the trend.

The metaverse of mobile gaming is built for total players’ engagement. Catchy mobile gameplays prompt in-game activities lasting for hours. That is a place with an opportunity to have fun for the players, and to earn money for those marketing the game.

Your credit card is connected to the fun mobile game world. And you think ‘Oh, I wanna play this game, I wanna watch this movie.’ It’s easier in an engaging mobile game to spend money than it is in real life. In real life you have to go up on a website, you have to act somehow there.
Doug Dyer
VP of Gaming and Entertainment at Innovecs Games

He is expressing his view on what the gaming metaverse is and mentioned NFTs as a powerful tool.

Usually, companies sell NFTs and take the money they earn for developing the game. For example, the company under Colony Online sold 25,000 characters at 0.025 ETH each. They already had a community of over 6000 people and all of the NFTs were sold out in like the next 48 hours. These 6000 people were also reselling these NFTs to the secondary market scaling the community and having the right to participate in the development process and see how things were going. This was back in October. And the company raised millions of dollars.” Doug gave a vivid example of how NFT works.
Doug Dyer
VP of Gaming and Entertainment at Innovecs Games

Gaming is a huge mass market. For example, 400 million people are playing Fortnite (Epic Games) worldwide. The social phenomenon of “being trapped in the gaming metaverse” leads to huge game monetization.

Moreover, the growing trend of cross-platform game development assists in covering a wider target audience. Hence, the revenues of released gaming pieces have a chance to increase due to widened gaming audience.

Global Games Market by Region

Overview Of Technology Trends And Tips For Startups In Gaming

The gaming market is growing and a variety of options exist to focus on, including:

  • eSports betting apps with ML algorithms applied to deliver odds calculations;
  • social gaming with a high level of in-game purchasing and huge monetization;
  • mobile gaming with trendy features such as collection gameplay mechanics, socializing game gatherings in the chat, and customizable events options to increase users’ deep involvement; and
  • online casino with cryptocurrency deposits, gift cards, and quick anonymous winning payouts.

These options tend to be implemented via VR and AR technologies to make game reality entertaining and catching, blockchain to produce safe and secure gaming platforms, and AI to create customizable offers in gaming for the users.

Whatever you choose for earning money, it’s worth considering the following trends in the gaming market: increased diversity in gameplay, art design, and game features to capture users’ attention—as well as using blockchain technology to introduce safe payments, anonymous deposits without risk for finance to be held by the bank.

These options will ease scaling the games you develop, fasten ROI obtaining, and bring more revenue. That is why it’s reasonable to contact a company that has awareness of the modern gaming trends and a portfolio depicting how they implement new tech issues into featured game design.

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