Online Casino Software Development: Best Practices To Push Your Gaming Business Forward

June 24, 2021

Businesswire.com reports the online gambling market reached its $66.7 billion value in 2020. They specify that online casino practices keep growing due to rapid urbanization, high demand for home personal entertainment under pandemic situations as well as gambling business legalization, and cultural approval around the globe.

Forbes shares outstanding revenue figures of RSI, online casino gambling services provider in the US: “In the phone interview RSI company commented they expected $320 million sales growth in 2021 due to more and more US states legalizing casino services. Bluhm, the owner of RSI, is sure online casino boost potential is tremendous nowadays”

This boost is essentially encouraged by the penetration of modern technologies. Gamblingsites.org draws attention to the following possibilities granted by technologies to the gambling business:

  • lower transaction and operational costs;
  • mobile game development boost via easier audience reach;
  • blockchain potential to decrease the risks of online gambling;
  • smoother integration of online payment services;
  • increased privacy for the players due to cryptocurrency deposits.

The above-described glimpses give the awareness that online casino software is able to attract more users for lower costs in comparison with the physical casino institutions. But before outsourcing gambling software development for your better business revenues we recommend you to get more information about the quality criteria of the casino online games, development stages, more insights into users’ retaining mechanisms, and online promotions. This will assist you to make the right decision in choosing a casino software development provider on the modern market.

Considering the gambling business is potentially interesting because it provides huge profits, we shed some light on the process of online casino software development stressing the main challenges of designing secure, robust, and easy-scalable products.

Online Casino Software Development: Key Features and the Benefits of Custom Software

Online United States Casinos Youtube channel visualizes in their recent video what features comprise really robust software able to generate huge profits in gambling. They outline the following “must-have” components:

  • easy and smooth payment systems integrated (quick reliable banking methods for deposits);
  • quality of the game itself (audio, visual effects, art design);
  • slots encouraging users to play every day either at home or on the go;
  • welcome bonuses and gift cards to involve new-comers;
  • ongoing players promotions to increase loyalty;
  • secure and anonymous winning payments.

Considering all these characteristics critical for a successful online casino launch it’s worth knowing about the starting stages, and what is the average percentage of your capital share in the pre-launch and post-launch period.

Slotegrator shares valuable insights that online casino software setup will take about 40% of the whole launch budget. And what is interesting to know: software operation will still cover 50% of the budget in case you apply ready-made solutions (providers usually take continuous fees as a fixed revenue percentage). So, it is quite an idea to develop custom gambling software not to pay more after casino launch.

Casino Pre Launch

casino post launch

LinkedIn provides a substantial article outlining the fact that custom gaming software has much more potential in profit generation because “it is extremely adaptive to the ever-changing customer’s preferences”. On every casino launch stage you will save money obtaining customized products: either integrating promotional offers (you’re able to bring more variants of them not being restricted by the limits of a ready-made product) or adding securing and risk management tools once you need them.

Online Casino Launch Stages: The Place Of The Software Development

Once you are ready to make the decisive move towards custom casino software development outsourcing, for proper planning it’s reasonable to consider basic stages you need to follow in software development: brainstorming the very idea of the product, creating a prototype, coding, and testing, release and product maintenance. That is only a part of an online casino launch, but it’s one of the most important ones because the quality of the software will affect operational costs, users’ retaining and loyalty, and even marketing and promotional issues costs.

The casino launch lifecycle is visualized clearly on the Slotegrator Pinterest page. And it’s a vivid fact that the quality of casino software is a part and parcel of the whole success: only three stages (brand image, license acquiring, and market of operation choice) among the eleven ones described are not connected with the software itself. The rest launch stages are driven and directed by the tech solution chosen:

  • setting up a platform;
  • securing your project (choosing anti-hack and cheaters’ stop tools as well as risk management software);
  • integrating game content (the wider variety of the games you propose the more users will come to the platform: slots, roulette, live dealer games, lotteries);
  • integrating payment systems (variety of currencies and cryptocurrencies);
  • affiliating and referral tools integrated into your digital platform to attract new players;
  • bonuses, VIP, loyalty programs, and gift card issuing.

Hidden Success Secrets Of The Best Casino Software Practices

Casinomegamall.com prepares a substantial overview of online casinos available on the market both for the players and for those, who are willing to establish their own gambling platform. They say:

“The familiarity, promotion possibilities, and trustworthy of online casino is totally dependent on which software is applied”

The main secret of attracting new players, and, hence, more profit generation is in the honest percentage of the payouts, absence of cheating, quick anonymous payments, and deposits, which should not be associated with personal banking accounts for smoother user experience (that is the possibility of blockchain-empowered cryptocurrency systems).

Denmark.net insists on cryptocurrency integration as a key success factor on any online casino platform once it is able to grant:

  • enhanced security;
  • improved credibility;
  • affordable, anonymous, and fast deposits;
  • better promotional offers (as it’s easier and cheaper to operate any transaction from end to end).

Forbes illustrates successful online casino practice using the example of DoubleDown Casino as they provide “extremely secure social casino practices”. It’s an interactive platform for playing blackjack, roulette, video slots together with your online friends, establishing social contacts as well as getting much fun from networking in the field you like.

The social online casino concept is so popular that even Facebook proposes this user experience on its platform. What is good about this way of entertainment, it doesn’t involve real money deposits, but still has a high monetization level. Due to its strong added-value “play for fun” feature, a social casino secure way of entertainment grants new emotions for the players and retain users easily for more revenues of the app owner.

Social Online Casino Software Fact. KamaGames boosts their revenue up 38% to $125.1 million in 2020 namely due to social casino applications (e.g. the most popular app is Pokerist)

Many business owners starting with the idea of online casinos are thinking much about what brings success and popularity because only this way of business development may bring more revenue. More answers were found by us in the best online casino review performed by the SmartCasinoGuide platform. They stress the depicted below factors critical for your gambling business growth.

Critical Factors For Your Gambling Business Growth

Overall Online Casino Software Profile For Your Stable Gambling Business Revenue

Every business owner willing to implement an online casino idea basically has three ways to move on: using ready-made software delivered by the providers (paying royalty), outsource custom online casino development (just contacting on the leading any of the trustworthy gaming solutions developer like Innovecs) or be indulged into Microgaming as easy access to the ready-to-use mobile gambling product maintained by the third party.

It doesn’t matter which way you choose, the critical thing is that it suits your business interests and budget. But any of the above-mentioned fields will demand your understanding of the main challenges of online casino development as well as the key success factors. Your online casino software should be secure, safe concerning cheating and hacking, smooth and user-friendly in terms of deposits, gift cards, and winning payouts.

Challenges of Online Casino Management

If there’s a wish to boost your gambling platform profit you should care in accordance with the smart casino guide advice about users’ retainment, payment security, and reliability of the mobile version of your product. Once you perform well concerning these issues robust online casino software is able to grant:

  • quick ROI;
  • easy and profitable gambling business scalability;
  • better revenues in shorter times.

In this blog, we’ve provided you with a number of tremendously proving figures of the profits generated by the gambling companies or gambling software providers due to the secure and robust software, and social casino concept implementation. Thus, for example, KamaGames boosted their profit up by 38% during 2020 thanks to its new social casino app Pokerist, the monetization of which was extremely high.

The field of online casino launch has really numerous challenges and questions, so to make better decisions on all of them you can apply for a consultation with our experts in gaming development. And this may give you the possibility to penetrate the fast-growing gambling market.

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